LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on viewer-driven consumption, with Netflix, major competitors, and Apple TV+ serving as dominant forces. As digital engagement shift, rivalry between conventional TV networks and online